FAQ
“Would you benefit from having a Social Media Manager?”
Okay, so hear me out ...
You're most likely a small business owner, with a million and one things on your mind every single day, so understandably it's unlikely that Social Media is right at the top of your list of priorities.
For you, finding the time to plan, create and share consistent content across your social channels on a regular basis may just feel near impossible. However, without doing this you're 100% missing out on your best opportunity of customer engagement, and most definitely of ‘getting the word out’ regarding your brand image.
But then, maybe it's not that. Perhaps you’re struggling to find the time to respond, engage and communicate with your customers directly? How much easier would it be to have someone solely focus on this area for you? To be there to cultivate and nurture those valuable customer relationships, whilst simultaneously addressing any questions and queries they may have.
Alternatively, you may just be a complete newbie to the whole ‘Social Media’ thing and may be unsure how to tap into the correct platforms to best showcase your business? I can help you utilise specific resources to target your client base, so you will excel in optimising the ability to reach all those valuable customers.
There really is so much more to think about to maximise your full business potential via your online presence. Have you identified and developed your USP (unique selling point) yet, are you prioritising your UGC (user generated content) to its full extent? Unfortunately, it’s really not as simple as sticking a few posts on your profile whenever you have a spare minute or two!
Is Social Media really worth investing in?!
I’m more than aware of the degree of negativity regarding Social Media Marketing Management, and the ongoing stigma surrounding it. Many brands and businesses still remain hesitant to embrace and adopt SMM into their digital strategy, sometimes due to their own fear, plus others’ doubts/objections and general lack of belief in its overall effectiveness.
However, leading SMM platform, Hootsuite’s 2022 Social Media Trend survey states that more people of the younger generation now turn to social media to research a brand rather than using search engines, reinforcing that Social Media is indeed proving to be the future for successful marketing and promotion. They said it, not me!
Meaning... there's NO escaping it - so let me help you embrace it!
Maybe you’re hesitant to believe in Social Media? So, let's relate it back to you.
So, what was the last purchase you made online which you discovered whilst using a Social Media platform? When was the last time your daughter or son approached you about the next big thing they've come across on a famous influencer's Instagram or TikTok, and are ‘soooooo’ desperate to have? When was the last time a friend or loved one had to enlighten you about a huge announcement, or recent news event, prior to which you were oblivious?
It ALL comes back to impressionable, irresistible Social Media... ‘Marketing is about telling good stories. Social Media Marketing is about getting your customers to tell them for you’.
Social Media is the future. Can you really afford not to take it seriously?
Why have I picked freelancing over agency style work?
When launching ‘Lightning Bolt’, I felt a very strong pull towards focusing my skill set on a niche market rather than being an 'all sector' Social Media Manager.
Working as a freelancer enables me to be my own boss and allows me to work on a one-to-one basis with my clients. This ensures we're all working from the same page - meaning I’m always your direct point of contact.
Please believe that it's just as important for me to find you, and other like-minded clients whom I have that all important synergy with, as it is for you to identify me as YOUR SMM expert, the person you gel with, trust, and believe in to best promote your business!
What stirs my passion and makes me so different from other Social Media Managers in the Food & Beverage industry?
I have spent the past year developing and planning the launch of ‘Lightning Bolt’ Social Media Marketing, but parallel to this I additionally work full time in the Food & Beverage/ hospitality industry and have done for the past 5 years.
These 5 years of experience have given me great insight into the many strengths AND weaknesses of the market, all from within. I quickly began to identify many otherwise successful business owners who just weren't optimising their Social Media quite as thoroughly as they should be, or often not at all. Maybe these entrepreneurs were time, or knowledge poor, or maybe a combination of both. I just knew I was excited to identify a gap in this market. Using my SMM expertise I could tap into developing those businesses, raising their market presence by using effective ideas and fresh content, and just like that, their customers are telling the 'good stories' for them! (Thanks Carrie Bradshaw!)